Stanley78's Blog (231)

Can PageRank Predict the NHL Playoffs?

PageRank has been really good at measuring the authority of webpages. But can it be used to find the most authoritative team in the NHL playoffs? Today I want to take a break from SEO to talk about sports – specifically hockey – in terms of SEO concepts.

The 2020 NHL playoffs are (finally) underway.

So in the spirit of debate, let’s find out if it’s possible to measure sports using SEO techniques – and ultimately predict the next NHL Stanley Cup champion. These days, all the…

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Added by stanley78 on August 6, 2020 at 10:49 — No Comments

How (& Why) Search Engines Render Pages

How do search engines render pages on the web? Why and when do they do it? These questions and more are answered in this post. 

How do search engines render pages on the web? Why and when do they do it? These questions and more are answered in this post.

There is an interesting twist in how we think about indexing – and that is rendering.

When we think about ranking pages, we generally think about indexing.

That is to say, we generally think about the…

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Added by stanley78 on August 6, 2020 at 10:40 — No Comments

SEO for Images: See What You’re Missing in Your Visual Search Strategy

Are you missing out on organic opportunities for image search? Learn how to boost your traffic from Google by optimizing images.

The visual aspect of communication and marketing has become increasingly important.

But why is SEO for images – and the general concept of visual search – still considered a little more than a marketing nice-to-have?

In his  session,  detailed all the visual search opportunities you might be missing out on that can…

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Added by stanley78 on August 5, 2020 at 10:25 — No Comments

How to Engage Your Organic Search Traffic on Social Media

This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences.

When trying to grow a business online, organic search traffic can seem like one of the slowest games of all time – it can feel like it takes forever for search engines to bring another person to your website.

And most businesses are waiting on Google to hopefully bring another…

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Added by stanley78 on August 5, 2020 at 10:15 — No Comments

Google Adds New Structured Data Properties to Estimated Salary Dev Page

Google updated its structured data development page to add two new properties to the Occupation structured data and the OccupationAggregationByEmployer structured data. The two properties are “JobBenefits” and “industry.”

Estimated salaries can appear in the job experience on Google Search and as a salary estimate rich result for a given occupation.

Google added documentation for the optional jobBenefits and industry properties. While those properties are optional, they will…

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Added by stanley78 on August 4, 2020 at 10:25 — No Comments

How Can I Set Up an SEO Agency?

Want to start an SEO agency? You need to look beyond your SEO skills. Read on and find out what it takes to become an SEO agency owner. 

Thirteen years ago I took the plunge and left the agency where I was working and started my own thing.

In those 13 years, I’ve been both poor and rich – in some cases at the same time.

Every day in my Facebook feed I see “consultants” promising a blueprint for starting an agency that will make a million dollars in just a…

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Added by stanley78 on August 4, 2020 at 10:17 — No Comments

New Bing Webmaster Tools – Overview and Review

A major problem with many search marketing related dashboards is the navigation.

It’s as if some companies bury the most important functions behind layers of ambiguously labeled navigation links.

Bing Blogs has made it simple to click around and do things.

The left hand navigational panel is split into five main sections, plus two links at the bottom (User management and a beta URL Inspection tool).

That gives clear…

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Added by stanley78 on July 30, 2020 at 13:45 — No Comments

Everything You Need to Know About AMP & SEO

Ever since its launch, the AMP Project has been surrounded by controversy.

It promises fast page speeds and additional visibility on Google result pages but demands submission to a stripped-down form of HTML.

Essentially, putting your website on a diet to make it more attractive to users.

While there are glowing case studies, for many, the implementation was haphazard and the results confusing.…

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Added by stanley78 on July 30, 2020 at 13:32 — No Comments

Google Comments on Idea It Uses GA for Ranking Purposes

The idea that Google has used Google Analytics data for its own purposes is based on official statements by Google. These statements were unambiguous about Google using data from GA, but in anonymized or aggregated form.

Along the way there have been numerous  (but never any proof) that Google Analytics data was used for ranking purposes, such as for penalties.

And in 2008, Google announced an experimental product called, Google Trends for…

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Added by stanley78 on July 29, 2020 at 14:23 — No Comments

Bing URL Submissions WordPress Plugin Experiencing Issues

There are currently a “large number of failures” associated with Bing’s new URL submissions plugin for WordPress, according to the company’s outreach team.

Emails are being sent out to site owners who have installed the plugin to notify them of these issues.

Bing’s URL submissions plugin for WordPress  last week to quite a bit of interest from SEOs and site owners.

At this time there are already over 1,000 installs of the plugin, which shows…

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Added by stanley78 on July 29, 2020 at 14:11 — No Comments

On-Site Technical SEO Factors to Assess in an SEO Audit

I am in full agreement with both of these articles.

Whether it’s knowledge of programming, server architecture, website architecture, JavaScript, CSS, or whatever it is, having this knowledge will put you a step above the rest.

Technical SEO will help you optimize your own site, and identify issues on websites that non-technical SEOs can’t catch.

In fact, in some cases, it can be critical to perform technical SEO before ever touching link building.

Let’s examine…

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Added by stanley78 on July 27, 2020 at 8:35 — No Comments

Hacking Attacks on Elasticsearch and MongoDB

Unsecured Elasticsearch and MongoDB databases have been targeted in hacking attacks that erase all data. There are no ransom demands.

These are being called Meow Attacks because they leave a telltale meow signature on server log files.

The attacks are targeting unsecured installations of Elasticsearch and MongoDB.

That may mean installations that are not protected by a firewall and are exposed to the public.

That also could be installations that do not…

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Added by stanley78 on July 27, 2020 at 8:27 — No Comments

Google SERP Shows Amazon Ranked 9 out of 10 Spots. Danny Sullivan Says Google Not Broken

Google’s Danny Sullivan answered a question on Twitter Amazon dominating 9 out of ten search results for a query. It gives the appearance that Google has a domain diversity problem.

Someone posted a screenshot showing Amazon ranking nine web pages in ten search results for the query, 3 foot usb-c cables.

That’s arguably their best page for the keyword phrase, “usb-c cables 3ft” and the title tag isn’t really optimized for that keyword phrase.

Here is a site…

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Added by stanley78 on July 24, 2020 at 10:07 — No Comments

Why & How SVOD Providers Should Prioritize SEO

Steady growth is predicted for Subscription Video on Demand (SVOD) services over the next few years as consumers turn their sights, and wallets, to streaming services.

For SVOD providers (such as Netflix, Hulu, etc.), this increase in consumer demand means more opportunities to capture the attention of their target audiences with an important caveat – content must be easily discoverable.

“Content discoverability”…

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Added by stanley78 on July 24, 2020 at 10:02 — No Comments

Do You Have the SEO Skills You Need to Work in an Enterprise?

Do you remember the recession in 2008?

Companies were cutting back on their advertising budgets and focusing on SEO more than ever.

According to Rand Fishkin’s Moz post at the time, Why Companies Are Investing in SEO During the Economic Downturn:

“The jobs and contracts section of the Marketplace has been humming in November, and anecdotal conversations with other SEO firms tell me there’s quite a bit of business to be had for both in-house and external SEOs.

If…

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Added by stanley78 on July 23, 2020 at 10:43 — No Comments

How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2

My MozCon presentation was a short film created by the iPullRank team.

I’m not going to spoil it because I’d rather you watched it, but the movie is one part “Batman: The Animated Series” and one part “Mr. Robot” presented in a mixed-media format.

If you haven’t seen it, we’ve just released a Director’s Cut as well as all the related resources and code (all the tactics and code are real) from the film, so please have a look. We made it for you!

What I want to highlight…

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Added by stanley78 on July 23, 2020 at 10:38 — No Comments

Content Pruning: What It Is & How to Use It for SEO

Removing old content can do wonders for your SEO. Learn how to weed out outdated content and polish up the new in this guide to content pruning. 

On May 4, 2020, in the midst of a pandemic and general chaos, Google rolled out another core algorithm update.

The May 2020 Core Update was the second core update of the year.

And it has come during a time in which COVID-19 has dramatically altered many users’ search behavior.

Verticals like media, finance,…

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Added by stanley78 on July 22, 2020 at 9:20 — No Comments

Category & Archive Pages Hurting Your SEO? Here's What to Do

Category and archive pages can both become great assets or cause major issues when it comes to SEO. Learn how to approach these types of pages.

Category and archive pages have the potential to both become a great asset and a major headache when it comes to organic search.

For example, on a travel blog, a category page could be a well-structured landing page for information around a specific topic.

On an ecommerce website a landing page for specific grouped…

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Added by stanley78 on July 22, 2020 at 9:12 — No Comments

How to Earn Your Google Ads Certification

Google Ads certification is an important credential for marketers.

It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.

While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads use to attain.

Google Ads certification is a process by which Google recognizes marketers as experts in online…

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Added by stanley78 on July 21, 2020 at 9:58 — No Comments

Google Adds Increased Visual Options for Shoppers and Brands

Smart Shopping, display ads, and image extensions are all getting a sprinkling of new features to enrich shopping in the Covid era.

As online shopping continues to be the norm during Covid (and perhaps after it), Google has.

Google announced last week the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.

While on the surface, this might seem like routine housekeeping…

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Added by stanley78 on July 21, 2020 at 9:45 — No Comments

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