Alex Hales's Blog – February 2020 Archive (19)

What Exactly is the Difference Between SEO & SEM?

Small business owners sometimes think that search engine marketing (SEM), also known as pay-per-click advertising (PPC), is not lucrative option for them. They may think they can’t afford it, or that their online presence is not important if they are a local or service-based business.…

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Added by Alex Hales on February 28, 2020 at 5:00 — 1 Comment

CPC: What Is Cost Per Click?

Search engine marketing is a type of Internet marketing that tries to increase a website’s visibility in search engines. Today, the term mostly refers to gaining website traffic and exposure through paid advertising.

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Added by Alex Hales on February 28, 2020 at 4:30 — 1 Comment

What is SEO? How to Optimize Your Site for Google

Local involves listing your business completely and accurately in local directories and updating them regularly. It includes actively managing photos and reviews on sites like Yelp and TripAdvisor.…

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Added by Alex Hales on February 27, 2020 at 5:30 — 1 Comment

What's the Difference Between Inbound and Outbound

Outbound marketing is a type of marketing strategy that is laser-focused on reaching out to the customers with the help of general media advertising along with in-person contact.

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Added by Alex Hales on February 26, 2020 at 3:30 — 1 Comment

Influencer Marketing | What is Influencer Marketing?

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create the online conversations that impact your brand, programs and products.

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Added by Alex Hales on February 24, 2020 at 4:20 — 1 Comment

How to Get Backlinks Indexed 100% of the Time

Looking for an ultimate guide on how to index backlinks in Google? You are landed on the perfect page.In this article, I’ll teach you each and everything which you want to know regarding the indexing of your backlinks in detail.

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Added by Alex Hales on February 20, 2020 at 4:00 — 1 Comment

SEO Tips to Get More Traffic with Inbound Links

Inbound links send visitors to your web site. Generally, this is seen as a good thing. Many sites go to great lengths to achieve as much of this “free” advertising as possible, although a few sites are very particular about where the links are pointing (see deep linking).

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Added by Alex Hales on February 19, 2020 at 4:30 — 1 Comment

The Definitive Guide for Guest Posting in 2020

Guest posting is when you write a blog post or article on a website other than your own. It’s a common tactic that digital marketers use and can have a positive influence on brand awareness and SEO if done correctly.

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Added by Alex Hales on February 18, 2020 at 4:00 — 1 Comment

18 Types of Backlinks: the Good, the Bad, and the Best

Backlinks are incoming links to a webpage. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.…

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Added by Alex Hales on February 17, 2020 at 4:00 — 1 Comment

Learn the Basics of Quality Link Building for SEO

Over the past years, it has been created, developed and tested a variety of link building methods, These strategies demand big financial and time expenses. They usually do not bring a quick reverse effect but are affect SEO and internet marketing. Let’s check some of them.

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Added by Alex Hales on February 14, 2020 at 4:30 — 2 Comments

NoFollow and DoFollow Links for SEO

dofollow links count as votes for your site’s authority, and they pass along “link juice”. So if you receive a link from a high-authority website, you will appear to be a more credible source, and it will boost your SEO efforts.3

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Added by Alex Hales on February 13, 2020 at 3:30 — 1 Comment

19 ACTIONABLE Link Building Strategies

Link roundups are curated blog updates that link out to their favorite content during a given time period.Your job is to find these opportunities and send them an email pitch, suggesting they link to a piece of your content in their next update.

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Added by Alex Hales on February 12, 2020 at 7:11 — 1 Comment

60+ Link Building Techniques You Should Try in 2020

Link building for SEO is getting links from other sites back to your own site. Links are one of the top SEO ranking factors, and Google uses them to gauge the authority and relevance of your site for particular search terms.

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Added by Alex Hales on February 12, 2020 at 6:06 — 1 Comment

25 Types of Unnatural Links & Link Building Strategies

Link Building has been called “dead” for years. The rules of 2003 certainly changed, and those who could not learn and adapt to the ever-changing rules and increased requirements on skills, tools, details then, of course, had to give up on their “link building tricks.”…

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Added by Alex Hales on February 12, 2020 at 4:00 — 1 Comment

What is Blogger Outreach & How Can it Benefit You?

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently.

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Added by Alex Hales on February 11, 2020 at 5:30 — 1 Comment

What Is Blogger Outreach & How Do I Do It?

Blogger outreach is when you “reach out” to other bloggers, publishers or website owners who might be able to help get your name (and content) in front of their audiences. That’ll usually be through actions like sharing your content on their social channels, accepting a guest blog post from you, linking to a relevant article of yours, or even more creative outlets like appearing as a guest on their podcast, co-hosting a webinar, speaking at a conference or otherwise.…

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Added by Alex Hales on February 10, 2020 at 4:00 — No Comments

The Ultimate Guide to Guest Blogging

Guest Blogging is a content marketing and SEO technique where someone writes and publishes a blog post on a third party website or blog to promote their personal/corporate brand.

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Added by Alex Hales on February 5, 2020 at 4:30 — 1 Comment

10 Smart Ways to Earn or Build Backlinks to Your Website

A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).…

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Added by Alex Hales on February 4, 2020 at 4:00 — 1 Comment

What is SEO? Search Engine Optimization 2020

SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.

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Added by Alex Hales on February 3, 2020 at 7:00 — 1 Comment

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