4 Link Building Ideas That Won’t Get You Into Hot Water

I’m hearing lots of talk in the SEO community questioning the value of the building links.

The current seemed to be leaning toward focusing on the and leaving link building as an afterthought – or not a thought at all.

I think technical SEO is extremely important and a great technical SEO professional is worth every penny they earn.

But failure to create a strategy around building quality links is leaving money on the table.

If you are stuck on measuring links by volume, I think you’re doing it wrong.

I have many case studies that show that a few relevant, high-quality links will garner better results than several thousand non-relevant, lesser quality links.

Modern link building is not a numbers game.

Modern link building is a .

Relationships are hard.

Relationships take time.

Link building is hard.

Link building takes time.

But this article is not about creating an overall link building strategy.

In this article, I’m going to give you four link building tactics that work.

None of these ideas are groundbreaking.

But my hope is that some of you get some ideas from this list and put your own spin on it.

And I’m sure to some of you, at least a couple of these tactics will be new to you.

Feel free to use any and all of these ideas, and don’t hesitate to put your own spin on them.

After all, there are many ways to do link building wrong, but there isn’t one way to do it right.

1. Vendors, Customers & Friends

Link building is about relationships.

It stands to reason that one of the easiest ways to gain quality links is to leverage the relationships your company already has.

One of the first link building activities we do with any client is asking them to brainstorm a list of vendors, customers, and friends they think might be willing to provide a link.

Then, using our link building evaluation methodology, we evaluate each opportunity and prioritize.

Don’t get me wrong, we don’t go after every opportunity that is out there.

Relevance is important.

While a high-quality link is always desirable and can, in many cases, still provide significant value even with a small degree of relevancy, most people’s personal contacts can only provide links that aren’t exceptionally authoritative.

However, I’d argue that if you have a business relationship with a company, their site intrinsically has a modicum of relevance to yours.

The action item for this tactic is to create your list and don’t skimp.

Create as comprehensive a list as you can.

Then evaluate the links that could be garnered from the list and prioritizing them based on your evaluation criteria.

Next, take the top prospects on your list and meet with them or call them on the phone!

As a general tip, we find that if we can talk to someone in person or on the phone, we are far more likely to gain a link than if we merely send them an email.

For the rest of the list, communicate with them through the appropriate channels.

The appropriate channel is how the prospect is most comfortable communicating with you.

Don’t forget to ask for the link.

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