As your guest post will have a link to your own resources, you are more likely to get highly qualified traffic which converts. If you dive deep into your analytics, you would notice that referral traffic from relevant websites usually has high avg. time spent and they convert well. In the case of guest blogging, you are taking a proactive approach to gain similar referral traffic. You can always craft your guest blogging content strategy in a way, that introduces to your product/services which increases the awareness and hence the overall conversion.

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