To gauge the authority of a website and determine the value of the link, consider the site’s Alexa Rank. Alexa Rank indicates how authoritative a site is online. The lower the number, the higher the influence. For example, Google’s Alexa Rank is “1” because it is the most authoritative site online.
To research a site and find its Alexa Rank, use Alexa’s Site Overview Tool. Enter the site URL to find both the global and U.S. ranking.
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