From a ton of trials, tests, and experiments, I have come to the conclusion that you need to have a solid local content strategy to even begin worrying about links. Once your content strategy is rolling, when you develop tactics you with then be able to match your content with the type of outreach, asking, begging, and stealing it takes to get local links.
Just look at the most recent large volume study from Semrush showing the google ranking position vs the total number of referring domains.
Over the years similar studies have been done by Moz, aHrefs, and Backlinko. Beyond that, I have built links to specific pages and have seen those pages rise in the serps with my very own eyes. So I am a believer even if correlation doesn’t equal causation.
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