Backlink building is one of the main underlying factors in your website’s ability to rank on search engines. It helps search engines categorize content that is relevant to a targeted keyword.

A link’s anchor text and the relevant keywords used on a web page has an effect on your ability to rank on a search engine results page (SERP).

There are simply too many ranking factors, so we choose to focus on one.

Backlink building is the process of reaching out to other websites and offering your link as a beneficial addition to their page. Your link, whether it’s a video, infographic, or a resource page, must contain information that drives their goal forward.

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