When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide.
But search engine rankings are not just about keywords; they’re also about the quality of information.
According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:
The purpose of the page
Expertise, authority, and trustworthiness – not just from the site and the page content, but expertise from the individual creator of the content too.
Content quality and amount
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