What does effective website positioning really mean ? Is it just having high positions for a specific statement set? And maybe increasing the website traffic by positioning a large number of expressions - so-called long tail positioning? In this article, I will try to present some, I hope, useful tips that will help you in choosing the right SEO strategy.
Not so long ago, the positioning of pages in most cases consisted (in simplified terms) of:
on selecting several, not always appropriate phrases,
determining the price for the items,
cursory optimization (e.g. home page only),
mass automatic linking.
At present, this type of practice is less common. On the one hand, the nature of user queries is changing, who type in more and more advanced keywords, and on the other, Google introduces corrections in its search engine, which are designed to eliminate smaper sites from the index.
Caring for the quality of search results, the Mountain View giant systematically implements improvements in the mechanism and the appearance of the search results. Nice animals - Panda, Penguin, Koliber and Gołąb - help him with this - the most important Google algorithms are named. The first two are mainly responsible for the fight for valuable SERPs (Search Engine Results Position):
Google Panda - draws attention to the quality of the content presented on the site,
Google Penguin - focuses on quality link popularity
Find some good quality backlinks for your website rankings:
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